Case Study

Cross-System Onboarding Pipeline

Secure webhook-based automated customer onboarding between two separate Firebase projects โ€” with HMAC-SHA256 verification and instant account provisioning.

Next.jsFirebase AuthFirestoreHMAC-SHA256REST APITypeScript
blitzy.com.au/stories/webhook-onboarding-pipeline

What you're watching

This animated walkthrough shows how a signup on one system automatically provisions a complete customer workspace in a separate system โ€” with cryptographic security and zero manual intervention.

Watch the secure webhook flow from signup to instant login.

Key outcomes

HMAC-SHA256 signature verification
Instant account provisioning
Zero manual intervention
Complete workspace setup in seconds

The problem

Two separate systems

Landing page and auction platform are entirely different Firebase projects โ€” separate auth, separate databases, separate hosting.

Manual account creation

Every new customer required a human to manually create their account in the main platform after signup.

Onboarding friction

Delays between signup and account availability. Customers wait hours or days to access the platform.

No audit trail

No record of who was onboarded, when, or what was provisioned. No way to debug failed signups.

What we built

Automated webhook

Landing page fires a secure HTTPS POST to the auction platform API on every signup โ€” triggering instant provisioning.

Cryptographic security

Every webhook is signed with HMAC-SHA256. The receiving system verifies the signature against a shared secret before processing.

Full provisioning chain

Company โ†’ Branch โ†’ Firebase Auth user โ†’ Role-based permissions โ†’ Subscription โ†’ Audit log โ€” all created automatically.

Instant access

New customers can log in to the platform within seconds of completing the signup form. Zero delay, zero friction.

Who this is for

SaaS platforms

Multi-system architectures needing automated user provisioning across separate services.

Marketplace platforms

Platforms where vendors or sellers need accounts provisioned automatically on signup.

Enterprise integrations

Systems requiring secure, auditable webhook-based communication between services.

Need cross-system automation?

We build secure webhook pipelines with cryptographic verification, automated provisioning, and instant customer onboarding.

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